ABOUT ALEX
“LOOKING AT BEAUTIFUL THINGS IS WHAT MAKES ME THE HAPPIEST.”
I love that quote by style icon Ali MacGraw because I’ve always been drawn to the beauty found in everyday life. Since I was a little girl, I’ve been an intentional observer — honing my style and making mental notes about what I found beautiful and dissecting why it was appealing to me.
I would obsess over fabric patterns, magazine photoshoots, interior design books, fashion, jewelry & anything else I was visually and emotionally drawn to.
When it came time for me to “choose a career,” I really struggled finding something that filled this passion for visuals while still letting me flex the strategic part of my brain.
After graduation at Providence College (Friars forever) my career started at Hermès of Paris in the PR department and then on to Stuart Weitzman’s social media team. After a few years in these dream jobs I felt empty and bored — there had to be something else.
LIFE LED ME TO BOSTON WHERE I EVENTUALLY FELL INTO THE WORLD OF FREELANCING AFTER QUITTING AN AGENCY JOB — I FINALLY FELT FREE.
I had earned full autonomy to create a career for myself and I could finally be the multi-hyphenate I am called to be. In 2019, DIGITAL BRAND STYLIST was born after a lightbulb moment chatting with one of my friends who enlightened me that I was “like a stylist, but for brands, like a digital brand stylist!”
Suddenly, all my passions fell into place. I wasn’t just the art director, or just the graphic designer, or just the marketer. I could be all of those things and do my favorite job of all — help people discover their personal style and find the vision for their brand.
Now five years into business, I am inspired every single day by my clients and watching them build successful brands and businesses.
This space and this brand, is more than a creative studio. I aspire to always make this digital home a creative haven; a visual paradise to get lost in, a place you find community, solace, and inspiration.
xo
WHO DOESN’T LOVE SOME FUN FACTS?
On October 14, 2023 I married the love of my life, Mike on Nantucket. Planning our wedding was one of my favorite passion projects ever!
Outside of work, I’m also pretty multi-hyphenated — I love to rock climb, HIke, mountaineer, redecorate our apartment, COOK & craft cocktails with Mike, plan trips, and READ.
The other LOML is this fluffy little guy, Bondi! WHO accompanies me on my many hot girl (and good boy) walks around Boston.
I am a manifesting generator in human design and an Infj on myers briggs — both of which I resonate with sooo much it’s scary.
CORE VALUES
TRUTH
What can I say, I’m an INFJ and abide by it like the law. Being truthful, honest, and trusting is a two way street in all relationships. My favorite clients all live by their brand truth and understand the value in honesty.
COLLABORATION
Great things come when we work together. While I can guide you, I am here to work with you, not just for you. Collaborative projects yield the best results and we have the most fun too.
PURPOSE
Everything has to have a why — to have a reason to be. If you don’t know your purpose, that’s why you are here and it is truly my life mission to help you find it.
CREATIVITY
Creativity makes the world go round. It helps us solve problems, generate more ideas and concepts, and encourages us to think outside of the box to find a solution. We each have creativity inside of us, let’s use it.
FEATURED
WORK
“WE CAME TO ALEX TO CREATE A COHESIVE BRAND STYLE GUIDE THAT BROUGHT TOGETHER ALL OF OUR BRAND’S ITERATIONS INTO ONE PLACE AND OUR EXPERIENCE WORKING WITH HER WAS FANTASTIC. MY TEAM HAS REALLY ENJOYED ALL OF OUR STRATEGY CALLS AND THE FINAL RESULTS ARE STUNNING AND PRACTICAL.”
ANN, FOUNDER OF YEARLY CO.
“WORKING WITH DBS FOR THE PAST THREE YEARS HAS BEEN AN INTEGRAL PART OF FEWER FINER’S DEVELOPMENT AND GROWTH. ALEX IS INCREDIBLY RELIABLE, HARD WORKING, AND DEDICATED TO OUR BRAND AND THE WORK. WE CANNOT SAY ENOUGH ABOUT OUR LOVE OF WORKING WITH HER AND HER STRONG IMPACT ON OUR BUSINESS.”
MADISON, FOUNDER OF FEWER FINER
