EMAIL MARKETING
STARTING AT $995
FROM DO-IT-YOURSELF TO DONE-FOR-YOU SERVICES
Imagine having a direct line to your customers inbox, where you can engage them with tailored messages and exclusive offers precisely when they’re most receptive. That's the power of email marketing. It not only allows you to reach your audience effectively but also lets you personalize your communication, track performance metrics in real-time, and nurture lasting relationships.
Whether you are looking to increase sales, build brand loyalty, or simply stay top-of-mind, email marketing offers unparalleled versatility and ROI. We work with clients in a variety of ways on email marketing, from creating templates to full-service done for you offerings.
PACKAGE OPTIONS
EMAIL TEMPLATES
AVAILABLE FOR $995
2 WEEK TIMELINE
Perfect for the brand with a DIY mindset who needs someone to analyze their email marketing efforts, make strategic suggestions, and execute email design that you otherwise get caught up on. We create your templates within whatever design platform you use (Canva, Figma, etc.) so it’s easy for you to step into a routine with your email sending.
THE GIST OF WHAT YOU GET:
- A 1-hour strategy session with Alex to talk about your brand goals and audit your current email efforts. We take a look at what you are messaging and how you are sending it to come up with a revised strategic plan that ties back to your overarching brand goals
- 10 email campaign ideas and 3 suggested automations that will support your sales goals
- 3 email templates of your choosing from the following: an s curve product email, a brand newsletter, a new product announcement, a long-form copy email, or a product focused promotion email
- Styling your existing brand imagery and identity into your new templates to show you how you should look and communicate on this digital channel
- 1 branded template within your email platform
- Live design review and 1 round of complimentary edits
DONE IN A DAY
AVAILABLE FOR $1,495
8 HOUR WORK DAY + 1 HOUR PRIOR + 48-HOUR POST SUPPORT
For the person who likes it more done-for-you rather than do-it-yourself — we step into your brand for a full workday to complete whatever it is you need related to email marketing. The time is yours and we can execute just about anything such as: designing and writing a welcome flow, ideating an annual email calendar, updating sign-up forms, setting up A/B tests, making segments & presenting a segmentations strategy…you get the idea. It’s a best-seller for a reason, we do it all and your email to-do list is empty by the end of the day.
THE GIST OF WHAT YOU GET:
- Alex at your fingertips for a full workday to execute whatever it is you need from ideation to completion
- A 1-hour video call prior to the booked day to discuss the tasks you’d like us to execute and set a final plan
- 48 hours post-day rate support on Voxer, should you have follow up questions after we send you on your way
- Access to all of our capabilities from graphic design, copywriting, brand styling, strategy, and our visionary-centric mindset ✨
- Live design review towards the end of the day and 1 round of complimentary edits
EMAIL INTENSIVE
AVAILABLE FOR $4,800
DONE IN A 4 WEEK SPRINT
Our most comprehensive email marketing package — for new brands starting from zero or for established brands who need an email reset. We do it all, from concept to completion, consider us your for hire email marketer, strategist, graphic designer & copywriter. This package’s deliverables are fully customized to the needs of your brand — get in touch to build out your custom intensive.
AN EXAMPLE OF WHAT YOU GET:
- Multiple 1-hour strategy sessions to cover any topics related to your email marketing efforts
- An internal email marketing calendar and organization
- Email sign-up form set up and design with A/B testing possible
- Newsletter campaign templates in Figma or Canva
- Email automations such as welcome flow, abandoned cart, re-engagement flow, win back flow, etc.
- List segmentation strategy and segments
- SMS sign-up form and SMS welcome flow
- Branded templates within your email platform
- Live design review and 2 rounds of complimentary edits on all design assets
“WORKING WITH ALEX HAS BEEN A GAME CHANGER FOR OUR EMAIL MARKETING EFFORTS. FROM THE START, SHE INVESTED TIME TO TRULY GRASP OUR BRAND AND GOALS. EVERY EMAIL SHE CRAFTS SEAMLESSLY ALIGNS WITH OUR BRAND VOICE, CAPTURING ATTENTION AND DRIVING ENGAGEMENT.”
CAROLINE, FOUNDER OF MODATROVA
THE EMAIL DICTIONARY — WHAT DO THESE THINGS EVEN MEAN?
EMAIL STRATEGY & CAMPAIGN IDEAS
What you should say and how to say it. We work alongside you to uncover all your hopes and dreams for your business and build a plan as it relates to email marketing to achieve those goals of yours. Leave the creative ideation up to us, we will give you dozens of ideas for email campaigns, promotions, strategic offerings, and messaging specific for this channel.
DESIGN & COPYWRITING
Once again, leave it to us. We design all email assets for you in the design platform of your choice. We will show you the easiest way to re-create emails from these templates and we can even write the copy for you. Our goal is to always make it easy for you to use the assets after we hand them off to you, making email marketing a sustainable practice within your marketing plan.
OPT-INS & AUTOMATIONS
These are the forms where people sign-up to join your email list, we will talk through your different options here and then build, write, and design these forms. With the forms, you can send users into what are called “flows” aka automated emails that will send once they perform a behavior you want them to — and yes we can build, design & write those for you too!
SEGMENTATION & BEHAVIOR STRATEGY
Sure you could send the same email to everyone on your list and hope for the best, but the smartest thing to do is segment your people based on their engagement with your brand. Breaking your list into groups will allow you to send targeted campaigns and offers based on behavior, you’ll build a smarter strategy and see better ROI.
“We work with Alex exclusively for our email marketing & graphic design needs. Her copywriting is exceptional and her design work is amazing.
Alex makes a point to operate as an extension of our team. She keeps herself informed of our happenings, even those outside of her purview, which as a small business is incredibly important and helpful. Her involvement in the whole picture of our brand is integral to her ability to create work that best represents us, with maximum impact and minimal involvement from our small team. We can not say enough about our love of working with her and her strong impact on our business!”
MADISON, FOUNDER OF FEWER FINER
“What sets Alex apart is her data-driven approach. She not only monitors campaign performance, but she breaks down the data, providing actionable insights and suggestions on ways to continually improve. Alex is truly a collaborative partner who communicates clearly and goes the extra mile. I highly recommend Alex to anyone in search of an email marketing and brand styling expert who combines creativity, strategic insight, and a passion for results!”
CAROLINE, FOUNDER OF MODATROVA
HIT SEND
YOU WON’T REGRET IT — INVEST IN YOUR EMAIL EFFORTS SOONER RATHER THAN LATER.
We like to call it an essential tool for modern businesses — email marketing is the key to staying competitive and connected in today's digital landscape. Let us help you get started.