FEWER FINER
Born out of a love for the small, but significant pieces of our lives that define who we are and what we love. Fewer Finer is a fine jewelry company that specializes in high end pieces for everyday wear. The line includes a capsule collection, a rotating vintage selection, and custom designs for bridal, heirloom re-imaginations, and bespoke engraving.
We first started working with Madison via day rates in 2020 and eventually grew our scope into a full service monthly retainer for the past 3 years. It’s been such an honor and joy to work alongside the Fewer Finer team on executing weekly email campaigns, automations, segmentation strategy, and creating tangible design assets for the brand.
We were brought on with a trust in our visual taste and vision for brand styling, something we are so touched to be trusted with for such a beautiful & intimate brand.
credit — images by Nico Schinco and/or Daniela Spector
CASE STUDY FOCUS
BRAND STYLING
Acting as the sole graphic designer on the team, we ideate visuals that align to the brand’s overall aesthetic, voice and ethos. We unveiled what the brand looks like across digital channels, through graphics, text styling, and copywriting.
EMAIL MARKETING & COPYWRITING
We handle everything related to email marketing, from managing Klaviyo’s platform, creating pop-up forms, email lists, and templates. Every week we execute two email campaigns and monthly email automations.
STRATEGIC SEGMENTATION
We think beyond simply executing emails and think about how the customer is interacting with the brand and shopping with us. AS a higher end price point, but a fanatical customer-base, we break our list into segments based on behavior and activity to yield the best engagement and conversions on emails.
AD HOC DESIGN
Serving as the on-call graphic designer, we have executed many other ad hoc projects such as: Shopify homepage banners, website page design, candle labels, style guides, printed card inserts, advertisements, and more.
“WORKING WITH ALEX FOR THE PAST THREE YEARS HAS BEEN AN INTEGRAL PART OF FEWER FINER’S DEVELOPMENT AND GROWTH. ALEX IS INCREDIBLY RELIABLE, HARD WORKING, AND DEDICATED TO OUR BRAND AND THE WORK. WE CANNOT SAY ENOUGH ABOUT OUR LOVE OF WORKING WITH HER AND HER STRONG IMPACT ON OUR BUSINESS.”
MADISON, FOUNDER OF FEWER FINER
THE RESULTS
Over three years, we have grown the newsletter list from 2,600 subscribers to currently 7,100 highly engaged and active subscribers.
Since the start of our contract to today, email marketing has generated $2.1M in revenue. In 2023 alone, our emails generated $1.15 million in revenue, 84% attributed to campaigns and 16% attributed to automations.
We have solidified a constant graphic style and brand voice for emails and marketing assets that resonate with their target customer. It’s a constant joy to work with a brand that sees value in design, strategy, and styling and fully trusts me to execute the vision.
P.S. Go take a peruse at their pieces, I adore the Garden Party Bracelet (which I was gifted from my parents on my wedding day) the Worry Stone Necklace, and the Two Pockets Ring!
LET’S START
DISCOVER YOUR PERSONAL STYLE, LEARN HOW TO ARTICULATE IT & START TO LIVE BY IT.
When you learn how to articulate your style, you learn how to identify your truest self and with that, you'll move through both online and offline spaces with newfound confidence.
