PARTERRE
We had the pleasure of working with the lifestyle & womenswear brand, Parterre, on creating new email automations and weekly email marketing campaigns.
Founded by tastemakers Julia Berolzheimer and Hanna Seabrook, Parterre is inspired by the natural world. Their designs span from intricately embroidered napkins, hand block printed dresses, and sweet treasures for your littles.
The brand is elegant and elevated with incredible imagery and quality products that we needed to communicate through email to the customer. Parterre operates on a small drop basis every season, so we had the challenge of not always having new product to sell, and popular styles also selling out early on.
CASE STUDY FOCUS
WEEKLY EMAIL CAMPAIGNS
Sending two emails a week, we ideated campaigns that dove deeper into the world of Parterre. We explored inspiration behind collections, told stories about the designs, patterns and craftsmanship.
SETTING UP EMAIL AUTOMATIONS
We created three automations, a welcome flow, abandoned cart and win back flow — emails you set and forget while they drive revenue behind the scenes.
COPYWRITING
As a full service, we wrote copy for all email campaigns including subject lines, body copy, pop-up form copy, and anything else as related to email.
STRATEGY & IDEATION
We discuss big picture and small picture and how emails fit into your overall brand strategy. We ideate campaign ideas based on product drops, sales goals, and inventory levels.
THE RESULT
Elegantly bold and sophisticated email design paired with poetic prose and storytelling. We left the Parterre team with templates and campaign ideas to expand upon.
LET’S START
RESULT DRIVEN DESIGN THAT CONNECTS
Did this project speak to you? Whatever it may be you need help with, I will be happy to help.
